不插电的数字营销:在新常态中拥抱新策略
Join our panel of experts for a discussion on making the shift to embrace new online data, 以一种引人注目的方式接触我们的观众.
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There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.“有一个新的, 严重依赖技术来保持联系, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.
The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, 把它应用到成功的策略中去, 拥抱我们的新常态.
你将学习:
- 有效的电子邮件营销，抓住人们的时间和注意力
- 快速推出社交媒体内容策略和技巧
- 搜索引擎优化 & 数据分析，以保持领先的谷歌趋势
对小组成员:
克里斯托弗·莱斯特
克里斯托弗·莱斯特(克里斯托弗·莱斯特)是best365网页版中文官网C4ward Strategies的创始人, TN where he helps companies align their digital brand experience across the sales process. He’s passionate about the consumer and crafting marketing that feels more human. 他喜欢弱者，热狗，还有一只叫罗西的可爱狗.
Christopher spent the last couple of decades geeking out about all things digital with a special appreciation for 电子邮件营销. 他帮助过像Sylvan Learning Centers这样的品牌, best365网页版中文官网的捕食者, 科学公共图书馆, Niche Media and the YMCA tell their story in the digital space and craft emails that people want to read. He served as the Vice President of Sales at Emma Email Marketing where he was responsible for strategic brand growth, 新客户获取和市场开发.
In 2020, mid-pandemic, Christopher launched an apparel line called Clifton+Leopold. Clifton+Leopold was born from his lifelong appreciation of classic men’s accessories and the desire to make them more diverse and reflective of the world today. With his eclectic background and a love of style influenced by ‘80s pop musicians, Christopher is leading a team of artisans handcrafting textiles with a cerebral approach. www.CliftonandLeopold.com
艾萨克·雷·诺里斯
Isaac是一名精通跨平台故事叙述的数字原住民, 数字营销, 和社会的广告. 在出版和广告公司工作之后, he founded Norris Media—a boutique 数字营销 consulting and social media agency. 在朝九晚五之外, he’s also a writer and journalist who covers stories across the Southeast in culture, 食物, style, 和更多的.
骑士Stivender
骑士Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. 作为MP的整合营销和数据分析总监&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, 电子邮件营销, 体验式营销, 和搜索引擎优化/内容策略. 她曾领导ADS安全公司的客户团队, 日志还酒厂, 田纳西州中部的联合道路, 冬至高级生活, 田纳西骨骼和关节研究所, 宾夕法尼亚大学.
在她担任下院议员之前&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.
IABC会员5美元，非会员15美元. 活动对在校学生是免费的.
努力继续提供优质服务, 每个月参与虚拟best365网页版中文项目, 我们的会员每月活动费用已增至5美元. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, 对一些人来说，这种增长可能是无法实现的. If you feel this cost will prevent you from participating in our professional development events, 请与我们联系. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.
